Maya Herring
UGC | Creative Strategist
ugc@mayaherring.com
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Tiktok 12K | Instagram 10K | ugc@mayaherring.com
Why me?
With 3+ years of experience in user-generated content and influencer marketing, I specialize in creating performance-driven, story-first videos that help brands scale authentically.
My content merges creative direction with strategy — helping beauty, lifestyle, and travel brands build trust, boost ROI, and connect deeply with their audiences..
🕊 Featured by brands like Shutterfly, Maelys, Birkenstock, and Flo Health
💡 Trusted for both paid campaigns and organic storytelling
🤍 Building a community of creators who turn creativity into business
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Gen Z creator (23 years old)
Worked with 200+ brands
Based in Texas
Frequent flyer + professional overpacker ✈️
Faith-led creative with a love for storytelling
Speaks fluent aesthetic and strategy
My fiance also makes content 👩🏽💻💍
Always chasing good light & better matcha ;)
You’re not just hiring a creator — you’re partnering with someone who understands creative direction, brand identity, and consumer psychology.
Personal Past Favorites
Function of Beauty
Wash Day Routine · Paid Media
Ultra Violette
In-Store Campaign · Paid Media
Babe Original
Lash Serum Transformation · Paid Media
Birkenstock
Everyday Lifestyle Edit · Organic Media









TRUSTED BY
TESTIMONIALS
What can I do for you?
Videos
I create UGC ads and organic content (TikToks and Reels) for your social media
Hotel & Airbnb
Need someone to create content for your hotel or Airbnb? I got you!
Couple
Want couple UGC or male UGC? We got that too!